How to Run Ads on Facebook

If you’ve ever used Facebook or interacted with digital ads, you’ve probably seen them in action. But running them successfully involves a bit more know-how. This guide dives into the details of setting up ads on Facebook and achieving strong results.

Facebook ads are powerful tools because they’re highly targeted, budget-friendly, and capable of reaching a vast audience. With a solid ad strategy, you can raise brand awareness and drive conversions that positively impact your business. Keep reading to discover the steps to create a winning Facebook ad campaign.

Can I run Facebook ads myself?

Yes! You can run Facebook ads to yourself. We recommend using Facebook Ads Manager to optimize these ads. This tool provides full control over targeting and audience options, helping you maximize the reach and effectiveness of your ads.

Why targeting the right audience matters

Reaching the right audience is key to a successful Facebook ad campaign. Your audience forms the core of your ad strategy. Here’s a look at the main types of audiences you can target:

1. Saved Audiences: These are customized groups based on factors like location, interests, income, and behaviors. You choose criteria that define your ideal customer.
2. Custom Audiences: Target people already familiar with your business, like those on your customer list or those who’ve visited your website. These audiences are ideal for reactivating previous visitors or customers.
3. Lookalike Audiences: These groups resemble your best customers in terms of interests and behaviors but haven’t yet engaged with your brand. If you know your existing customer profile, Lookalike Audiences can help you expand your reach with people similar to those who already value your products.

Facebook’s advertising tools let you target as broadly or narrowly as you like, giving you the flexibility to reach audiences who matter most to your business.

1. Create a Facebook Ads Manager account.

You must first create a Facebook business page because you cannot run ads from a personal account. Once you have a business page, go to Facebook Ads Manager and set up your account by following these steps:

• Click “Go to Ads Manager.”
• Confirm your information on the setup page.
• Add your payment information.
• Save your changes.

You’re prepared to launch campaigns and track ads with your Ads Manager account ready.

2. Start a New Campaign

In Ads Manager, you’ll see a dashboard where you can view all campaigns. To create a new campaign or ad set, click “Create” and select the type of ad you want to run. This is your starting point for reaching your audience with Facebook ads.

3. Choose your objectives.

Facebook Ads Manager simplifies choosing a campaign objective with a pre-set list of goals. Currently, there are 11 objectives to choose from, but this may change over time. Objectives may include:

• Brand awareness
• Engagement
• App installs
• Reach
• Website traffic
• Video views
• Catalog sales
• Store traffic
• Lead generation
• Messages
• Conversions

Suppose you want to drive more visitors to your website. Facebook will prompt you to enter the URL. Using a unique link with tracking will help you see how well your ad performs.

4. Set Your Budget and Schedule

Choose a budget type: daily or lifetime. The daily budget spreads your ad spend evenly throughout each day, with a minimum spend of $1. With a lifetime budget, Facebook spreads it across your chosen schedule.

For precise control, you can set a schedule to define specific start and end times, as well as hours of the day for ad display. This scheduling option lets you reach customers at optimal times, saving money and maximizing exposure.

5. Define Your Target Audience

Facebook offers a powerful set of targeting options. You can target people by:

• Location
• Age
• Gender
• Education level
• Language
• Interests
• Job and lifestyle characteristics

These targeting features allow you to connect with specific groups, whether by neighborhood, profession, or personal interests. Additionally, you can upload your existing contact list to connect with customers you already know.

6. Design Your Facebook Ad

Choose from six ad formats that fit various devices and connection speeds. Options include image and video ads or a multi-image format like a carousel ad, which lets you display up to five images. Base your ad format on your campaign objective for optimal results.

7. Monitor analytics and set up reporting.

Facebook provides various metrics to measure your ad’s success, including:

• Performance: Tracks results, frequency, reach, and impressions.
• Engagement: Monitors likes and comments on posts.
• Videos: This feature tracks the number of views and the average duration of each view.
• The website measures actions such as purchases and cart additions.
• Apps: Tracks app installs and engagement.
• Events: Monitors event responses.
• Clicks: This feature tracks the total and unique clicks, click-through rate (CTR), and cost per click.

Reviewing these metrics enables you to fine-tune your ads for maximum impact.

Final Notes

Now you are guided through setting up Facebook ads through Ads Manager and tracking important metrics to enhance your campaign’s performance. Running a Facebook ad campaign can be simple and effective with the right tools and insights, helping you expand your reach and grow your business.

If you want to choose our service

At Advertize Up, we’re not just another agency – we’re the game-changers. Our mission is simple: to elevate your brand above the noise and make sure it’s heard loud and clear. With a team of relentless strategists and data-driven experts, we thrive on pushing boundaries and delivering results that defy expectations. When you choose Advertize Up, you’re choosing to stand out, to command attention, and to leave your competition in the dust.